The case of Scania
نویسنده
چکیده
The literature on strategic alliances is vast. Most authors are pro-alliances and the casual reader may thereby be lulled into a false sense of security concerning the advantages of strategic alliances. There are several possible advantages of strategic alliances however by joining an alliance several opportunities are also forsaken. The opposite strategic option, a "go it alone strategy" generates several strategic advantages which would be difficult to gain in a strategic alliance. The literature on strategic alliances is reviewed concerning the motives for forming alliances and the way in which examples of alliances are used, and misused, in the literature by scholars. The case of Scania, the Swedish heavy truck producer, is then presented as an example of the strategic advantages that can be achieved by not entering into horizontal strategic alliances.
منابع مشابه
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